Social media marketing can be effectively used to achieve a variety of desired goals. The social nature of the platforms allows you to interact with your customers and prospects in ways that are not available or impractical in other scenarios Here is a list of some common social media marketing goals.
- Increase brand awareness
- Generate leads or sales
- Increase community engagement
- Grow your brand’s audience
- Increase web traffic
Increasing Brand Awareness – This is probably the main reason most companies utilize social media as a marketing tool. According to Social Media Today, the average person spends more than 2 hours per day on social media.
Your prospects and customers are there on a very regular basis which means you should be posting daily so you can stay in front of them. This creates top of mind awareness, builds trust and authority, and allows followers to become more familiar with your brand and how it can help them.
Generate Leads or Sales – This is often accomplished with paid advertising usually appearing in the news feed. It can take the form of a banner ad which redirects to some type of landing page or opt in form. The same could be accomplished with a brief video to entice the person to get more information about your product, register for a webinar, or virtually any other type of marketing strategy.
Build a Community for Your Brand – This can provide a variety of positive benefits such as more referrals, greater brand loyalty, increased trust and authority, more sales, and many others. It can also serve as a convenient customer service hub where people can not only reach out to you for assistance, but also see how you have helped others. This can reduce the number of individual queries while simultaneously providing visible proof to your followers and prospects that you do indeed care about serving them.
Grow Your Brand’s Audience – This can be a serendipitous benefit resulting from some of the previously mentioned strategies, but can also be a strategy itself. The very nature of social media lends itself to engagement, whether responding to your post with likes or comments, as well as sharing with friends and colleagues.
Most social media platforms, especially Facebook, usually provide more exposure and increased reach for those posts which have the most engagement. You are doing yourself a great favor on many levels by creating relevant and useful content that your followers will appreciate and benefit from. Your followers will be more engaged and naturally look forward to receiving updates and other posts. This will increase trust and likability, and improve the chances they will share this content with others. As an indirect side benefit, your content will be shown to more visitors thereby expanding your reach.
Increase Web Traffic – Social media is one of if not THE most important organic methods you can use to drive qualified, engaged traffic to your website. It is very normal and natural for social media visitors to want to learn more about your company and the products and services it offers. In other words, can you be trusted and how can you help them.
The social media platforms naturally lend themselves to building the trust and authority factor, but often times your prospects will want to know more specifics regarding your brand and what it does. A well-designed website can certainly do that, and much more. Visitors coming from social media have already been warmed up to a certain degree, and are usually more receptive and responsive compared to those who may have visited your website directly.
As you can see, social media provides the platform to implement a wide variety of unique and powerful marketing strategies. If you would like to discuss your company’s goals, and how these marketing techniques can help you reach your desired outcomes, please give us a call today. We would love to can learn more about your business and what you would like to achieve so we can make the best recommendations.