Online Marketing Overview – Getting Started

Online Marketing Overview – Getting Started

Online marketing and Internet marketing are interchangeable terms which denote the use of the Internet to promote your brand, and its services and products.  Although it is outside the scope of this article, I want to take a moment to explain the term “Digital...
Facebook Advertising and Instagram Basics

Facebook Advertising and Instagram Basics

Regardless of how much time you spend on Facebook, whether viewed from a desktop or mobile device, you have undoubtedly seen numerous examples of Facebook advertising. As a result, Facebook has become a tremendous powerhouse for growing your brand and getting more...
Paid Traffic and Business Brief Overview

Paid Traffic and Business Brief Overview

There are dozens of ways visitors can find your website, and generally speaking, this traffic flow is divided into 2 categories; organic and paid traffic. Organic traffic usually refers to visitors who found your company naturally on the search engine results pages...
Social Media and Internet Marketing Overview

Social Media and Internet Marketing Overview

Social media marketing, also known as SMM, is a branch of online marketing that primarily consists of creating and sharing various types of contents on the major social media networks. Most platforms allow virtually any type of content from simple text updates and...
Display Advertising Brief Understanding

Display Advertising Brief Understanding

Display ads, also commonly known as banner ads, have been around since the mid-1990s and have proliferated virtually every site on the Internet, and more recently, they now appear on many mobile apps. There are numerous advertising networks and other conglomerates...
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