Safeguard Your Firm: Mastering Copyright Compliance
In today’s fast-paced digital landscape, businesses of all sizes are recognizing the immense value of content as a means to amplify their brand and connect with their audience. From social media posts to eye-catching visuals, engaging content has become a crucial tool for driving engagement, fostering brand loyalty, and ultimately, boosting the bottom line.
Online Marketing Overview – Getting Started
Online marketing and Internet marketing are interchangeable terms which denote the use of the Internet to promote your brand, and its services and products. Although it is outside the scope of this article, I want to take a moment to explain the term "Digital...
Facebook Advertising and Instagram Basics
Regardless of how much time you spend on Facebook, whether viewed from a desktop or mobile device, you have undoubtedly seen numerous examples of Facebook advertising. As a result, Facebook has become a tremendous powerhouse for growing your brand and getting more...
Retargeting and Remarketing Benefits
Everybody that has ever used the Internet, even in the slightest capacity, has experienced retargeting ads or remarketing as they are referred to with Google Ads. This strategy is very ethical and powerful and used by advertisers of all sizes from startup local...
Paid Traffic and Business Brief Overview
There are dozens of ways visitors can find your website, and generally speaking, this traffic flow is divided into 2 categories; organic and paid traffic. Organic traffic usually refers to visitors who found your company naturally on the search engine results pages...
Social Media and Internet Marketing Overview
Social media marketing, also known as SMM, is a branch of online marketing that primarily consists of creating and sharing various types of contents on the major social media networks. Most platforms allow virtually any type of content from simple text updates and...
Social Media and Brand Awareness Strategy Planning
Social media marketing can be effectively used to achieve a variety of desired goals. The social nature of the platforms allows you to interact with your customers and prospects in ways that are not available or impractical in other scenarios Here is a list of some...
Huge Attack on WordPress Sites Yesterday (12-9-2021)
I'm often asked, "what do you actually do for our hosting fee?". For those clients that pay purely for hosting, and not for other digital marketing services, when you are not technical, it's a difficult question to answer. The easiest analogy is changing the oil in...
Display Advertising Brief Understanding
Display ads, also commonly known as banner ads, have been around since the mid-1990s and have proliferated virtually every site on the Internet, and more recently, they now appear on many mobile apps. There are numerous advertising networks and other conglomerates...
Help Local Businesses, While Practicing Social Distancing
How All Of Us Can Help Local Businesses... Many of our favorite local businesses are having to temporarily limit their hours or close their doors altogether. Revenue has dropped significantly for many of them. So how could we possibly help our favorite local...