We'll be watching search results closely for our clients! Anytime there's an algorithm change that "may affect 10% of searches" but in the same breath, they say, there should be no change, means we better watch closely! It is fascinating to watch players like Google perfect their algorithms to be compatible with natural speech. Not that long ago, this was the stuff of science fiction, and today, I get to work with the technology hands-on! What a time we live in!

Google is making a big change to its vaunted search engine. You might not notice.

Google is making what it calls the biggest tweak to its search engine in the past five years. But it’s still a work in progress.